MGLI BRANDS Vogue Philippines
Vogue Finally Has Its Pearl
At the beginning of 2022, Condé Nast announced the launch of Vogue Philippines—the 28th edition of its global fashion authority. Already published in markets including Australia, France, Japan, Mexico, the U.K., and the U.S., Vogue’s expansion into the Philippines marked a significant moment for Southeast Asia.
The edition was launched through a license agreement with MEGA Global Licensing Inc. (MGLI), a Filipino media company with over 30 years of experience in luxury publishing. With its vibrant creative scene and deep cultural roots, the Philippines was a natural next step. Vogue Philippines celebrates the country’s rich heritage and contemporary talent, offering a global platform for its designers, artists, and storytellers. “The Filipino talent has been ready to be received by the world for decades now,” said MGLI Chairman and CEO Archie Carrasco. “The market is finally ready, and the long wait is over.”
Vogue Philippines was launched in September 2022, introducing the edition to a global audience of more than 272 million. It’s editorial vision blended tradition and innovation, local culture and global style, across print, digital, and social platforms.
Vogue Philippines launched with a tribute to the diversity and beauty of the Filipino identity. The cover featured Chloe Magno, a Filipino-American model with roots in Davao, photographed by British-Filipino-Egyptian Sharif Hamza. The 36-page feature traces Chloe’s journey across the country, from the lagoons of Bucas Grande to the marble boulders of Tinipak River, wearing pieces from global couture houses and homegrown designers.
Editor-in-Chief Bea Valdes describes the first edition as a reflection on identity, shaped by place, people, and purpose—all seen through Vogue’s lens: “The maiden issue explores the concept of identity—what it is to be fashioned and shaped by our environment, our landscapes, and by the people we cherish. It speaks of sustainable mindsets, in our own terms.”
Meet the Editorial Team
Bea Valdes is an internationally renowned accessories designer whose work celebrates Filipino artisanship and responsible fashion. Featured in Vogue, Harper’s Bazaar, The New York Times, and more, she is a leading voice known for her distinct artistry and advocacy for slow fashion and a circular economy.
Pam Quiñones is a respected force in Philippine fashion, with a career spanning styling, creative direction, and entrepreneurship. She founded Qurator Studio to mentor emerging stylists and co-founded Vestido Manila to promote sustainable, accessible fashion.
Trickie Lopa is a driving force in the Philippine art scene, best known as co-founder of Art Fair Philippines and Art in the Park. As chairman of Philippine Art Events Inc. and PHx Fashion Group, she bridges the art and fashion communities, championing local creatives on the global stage.
Jacs Sampayan has worked with different teams of powerful content creators and passionate storytellers for over two decades. He has established himself in the media as a trusted editorial leader, having served as managing editor for some of the industry’s most respected publications. He also takes on double duty as a digital editor, bridging traditional storytelling with today’s fast-evolving platforms.
Jann Pascua is a Fine Arts graduate who has spent years refining his creative direction and visual storytelling. He established himself in the publishing industry as a creative director, working with some of the most influential titles and teams. Known for his sharp eye and distinct design sensibility, he continues to shape powerful narratives through compelling visuals and thoughtful execution.
David Milan is a Filipino fashion editor and stylist with a distinct visual style and cultural perspective. His body of work includes editorials and celebrity styling that has appeared in some of the country’s most influential fashion titles, earning him recognition for highlighting modern Filipino fashion and shaping inclusive, culturally grounded narratives.
Joyce Oreña has an extensive three-decade experience in the fashion and beauty industries, including modeling for some of the top Manila designers in the ‘90s. A former writer and a jewelry designer, she found her own line and established a business under her name.
Audrey Carpio is a sought-after writer and editor who has been regularly contributing to some of the most established and widely-read titles in Metro Manila. Apart from her extensive writing portfolio, she also drafts and edits speeches and articles for the Department of Tourism.
Danyl Geneciran brings over a decade of experience in fashion publishing, styling, and editorial direction. His work spans global—from New York to Bangkok—markets resulting in a bold, inclusive vision broadens the definition of modern men’s fashion, blending style with substance.
Inking a Place in History
Vogue Philippines redefined the global conversation on age, culture, and beauty with its April 2023 issue. The cover star was 106-year-old Apo Whang-Od, the revered Kalinga mambabatok, whose presence marked a historic first across all Vogue editions as the oldest cover star to date.
With this powerful moment, Whang-Od left an indelible mark on history—a living symbol of heritage and timeless beauty. The issue sparked global admiration and prompted a reexamination of beauty’s evolving definition, one grounded in identity, resilience, and cultural memory.
In acknowledgment of the issue’s cultural and international significance, the Philippine House of Representatives passed House Resolution No. 1949, recognizing Vogue Philippines for its groundbreaking work and for elevating Filipino heritage on a world stage.
Campaigns
Vogue Dinner is a night of cultural exchange, where key industry personalities, designers, and thought leaders come together to spark meaningful conversations and connections.
Industry experts will share their experiences and their perspective on a variety of topics. As audiences are empowered, a next generation of creatives will be inspired.
Vogue Threads is an experience that weaves Philippine culture, creativity, and community into the world. Through the lens of Vogue Threads, these strings symbolize connections and continuity. They represent the intricate relationships and histories that bind the Filipino community, both within the motherland and across the global stage.
Paris, France • September 2024
For its anniversary event at the French capital, Vogue Philippines celebrated among Filipino trailblazers, celebrities, and industry professionals honoring the country’s heritage.
“We continue to write, with each issue, a love letter to our Archipelago. If it has not been apparent enough, we are boundless in our pride for our rich heritage.”
— Vogue Philippines Editor-in-Chief Bea Valdes.
Manila, Philippines • November 2024
A showcase of Filipino creativity, craftsmanship, and immersive experiences, the three-day event
was an exploration of fashion, heritage and innovation.
As the event came to a close, it left an enduring message: that fashion is not merely about style, but also about community, representation, and storytelling. With every thread stitched, a story is woven; a story that connects the past to the future, and the Philippines to the world.
Media Channels
In Vogue presents a curated glimpse into each issue of Vogue Philippines, unveiling the narratives, visuals, and visionary talents that shape its editorials and features.
In The Studio is a weekly digital series airing every Wednesday on YouTube, that offers an intimate look into the creative journeys of Filipino designers and artists, revealing the intention, craftsmanship, and cultural narratives behind their work.
Vogue Philippines’ Spotlight explores the personal journeys of today’s most celebrated personalities, uncovering the stories, influences, and inspirations that shape their public presence. The series reframes fame as something more meaningful, shaped by authenticity and a strong sense of cultural identity.
Vogue Philippines Insight highlights trailblazers from various industries whose work is shaping new ways of engaging with fashion, music, design, and business. Each feature introduces fresh perspectives while remaining deeply rooted in Filipino identity and values.
Magazine Covers
Digital and Circulations
vogue.ph
1.2M average monthly page views
600K average monthly active users
Distribution Channels
Print: SariSari Kiosk (Eastwood Mall), Fully Booked, National Bookstore, The Marketplace
Online: SariSari Shopping, Shopee, Lazada
E-mag: vogue.ph/emag